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" And perhaps more important, doctors who fail to embrace social media risk becoming irrelevant, as more patients flock to the web as a source of health information, rather than endure the inconvenience of a doctor’s office:

Doctors who are not active online risk being marginalized. Facebook and Twitter users, half of whom are under of age of 34, rely on the web for most of their information. As this demographic ages, it’s conceivable that they will consult social media first to answer their health questions."

In the past, senior doctors had an edge over their juniors because of the "grey-beard" syndrome. Times are changing and doctors need to evolve with them ! Patients will usually go online first when they have a health-related problem - and doctors who are not online may soon find that they have become dinosaurs, who can no longer survive !