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" And perhaps more important, doctors who fail to embrace social media risk becoming irrelevant, as more patients flock to the web as a source of health information, rather than endure the inconvenience of a doctor’s office:

Doctors who are not active online risk being marginalized. Facebook and Twitter users, half of whom are under of age of 34, rely on the web for most of their information. As this demographic ages, it’s conceivable that they will consult social media first to answer their health questions."

In the past, senior doctors had an edge over their juniors because of the "grey-beard" syndrome. Times are changing and doctors need to evolve with them ! Patients will usually go online first when they have a health-related problem - and doctors who are not online may soon find that they have become dinosaurs, who can no longer survive !

Our website is the global face of our clinic. I take it very seriously, because we treat patients from all over the world and our website is the first point of contact for all our patients. It’s crucial to our success and our webmaster plays a key role in our business !

I need a webmaster who understands the importance of a website in our business – someone who does not see himself as just a web designer, but rather as a business partner who can help us to grow.

Here’s my wish list for a perfect web designer/ webmaster.

• His competence and efficiency is taken for granted – but I am a premium client, and want to be treated as one. I am willing to pay the additional premium, and I want someone who understands the importance of keeping me happy !
• I want someone who will extend my horizons – someone who will push me to explore new digital technologies and will keep me on my toes. I’d like someone who comes up with new ideas – and encourages me to explore them.
• I want someone who understands that I am a professional and that I am investing my hard earned money in my website – someone who will do their best to maximize my ROI.
• I want someone who makes me happy to work with him – someone who is willing to listen to my suggestions as to what he can do to improve the quality of services he provides to me.
• I expect him to grow and keep up with the new technologies – so that as he grows , so will our website ! I want someone who is willing to partner with other web companies, who have complementary skill sets, so he can provide a more exciting range of services.
• I want someone who is willing to put in the effort to be a “one-stop shop” for me, so I do not have to talk to many service providers about my digital presence
• I need quick replies and a fast turnaround time. If my website is down , this is an emergency – and I need a quick response and a fast fix ! I want someone who will monitor my website uptime – and will fix problems if they arise by talking to my web hosting company.
• I want someone who will take a proactive role in helping me to reach out to more patients ! He will teach me about Web 2.0; social media; facebook ads and google adwords, so I can explore these additional avenues.
• I want someone who has a ticketing system to log in complaints – and provide me a with a timeline in which they will be fixed !
• I want someone who is customer centric. As a doctor, I am in the service business and am intensely focused on what I can do to help my patients. I want someone who treats me exactly the way I treat my patients – with respect ; and the assurance that I will get the full attention of a consummate professional, who will give me value for money !

I feel many Indian NGOs are doing some great work. Unfortunately, they are often strapped for cash because very few people know about their activities. This is why they are often not able to scale up their activities and they remain small, with limited impact.

There are many large-hearted Indians out there who would be happy to provide money to deserving NGOs. However, how do they find out about these ? And which ones are worth funding ?

NGOs need higher visibility and the best way to acquire this is through the internet. As a pilot project, I am going to award free websites to 10 suitable NGOs; and hope that this will help them to get additional visibility, so they can leverage their efforts.

If you run an NGO, or know of one, who you feel will benefit from having a web presence, please ask the Head of the NGO to send me an email.

I need to know basic stuff such as - What does your NGO do ? how do you plan to grow ? How will you make use of your website ?

We will pay a technology company to provide you with a comprehensive website which you will be able to update and run yourself.